Last updated: 2/5/2013
Collection and Usage of Data
We collect two types of information: personally identifiable information and non-personally identifiable information. Personally identifiable information is information that identifies you or can be used to identify or contact you ("Personally Identifiable Information"). We also may collect information that by itself typically cannot be used to identify or contact you, such as demographic information (e.g. age, profession or gender), IP addresses, browser types, domain names, and other anonymous statistical data involving the use of our Websites ("Non-Personally Identifiable Information").
Personally Identifiable Information we collect may include your name, company name(s), postal addresses, e-mail addresses, age, income, telephone numbers, credit card information, your Bonus Club, Players Club or mychoice account number and associated PIN, dates of room reservations, number of adults and children occupying the reserved rooms, your preferences for rooms and activities at our resorts, and, on occasion, geolocation data.
To the extent we are able to do so, we may link your Non-Personally Identifiable Information with your Personally Identifiable Information. We may also link information collected online or via our mobile applications or mobile sites with information we collect offline or that is collected online by third parties.
Pinnacle may use the information collected from you to provide services which you have requested from us. We may also use your personal information to send you targeted messages, publications, news, and information about events, special offers, promotions and benefits. Pinnacle may use third-party service providers to send and distribute e-mail and to perform other marketing and support functions. We may use information we collect from you to improve the content of this Websites, to enhance users' experiences when visiting this Websites, and to customize the content and layout of this Websites for each individual user.
Sharing of Data
Names and other Personally Identifiable Information, as well as Traffic Data, may be released to affiliated (by contract, equity or otherwise) persons and/or entities of Pinnacle (including, without limitation, strategic alliances, advertising, casino, resort, hotel and restaurant affiliated persons and/or entities). We may share your personal information with our affiliates or with select third parties who offer goods or services we think may be of interest to you. From time to time, we may partner with other organizations or companies to provide co-sponsored or co-branded promotions, services or events and may share your personal information with our co-sponsor(s) and partners. Additionally, Pinnacle may provide your personal information to service providers or contractors to perform functions on its behalf, such as, but not limited to, companies or individuals hired to: communicate news, deliver Pinnacle's promotional materials via e-mail and direct mail, promote Pinnacle's social media presence and activities, to develop, enhance, market or provide any of Pinnacle's products, to process credit card payments and to assist Pinnacle with sending communications and performing other marketing and support functions. Also, Pinnacle may use third-party social media platforms, including third-party social media websites, to communicate with you.
We also may share with third parties aggregated demographic and statistical information that is not personally identifiable.
For instance, Personally Identifiable Information may be used to: (1) send you information about Pinnacle and our Online Services, promotions, products, services, offers and/or upcoming events; (2) send you information about affiliated persons and/or entities’ related products and services; (3) conduct surveys about your opinion of Pinnacle, its staff, performance or services or the Websites; (4) verify your qualifications for certain offers, products and services, confirm reservations or assist in the reservation process, and to bill you for products and services; and (5) customize and tailor your experience on the Websites by displaying content that we think you might be interested in according to your preferences. Personally Identifiable Information may also be used to provide you with investor relations notices and copies of investor relations documentation that may be available for downloading from the Websites. You consent to the release of your Personally Identifiable Information and Traffic Data to the affiliated persons and/or entities of Pinnacle.
Personally Identifiable Information, as well as Traffic Data, may also be released to any non-affiliated persons and/or entities directly associated with your instructions, requests, reservations, and/or registrations for an Online Service, promotion, products and/or services provided by such non-affiliated persons and/or entities (including, without limitation, customer support, information technology support, credit card processing, and personal financial advisory services), when the transfer of such Personally Identifiable Information is necessary to provide you with such products and/or services. By instructing, requesting, reserving and/or registering for such products and/or services through the Websites from such non-affiliated person and/or entity, you consent to the release of your Personally Identifiable Information to such non-affiliated person and/or entity. Pinnacle shall use reasonable efforts to provide the non-affiliated persons and/or entities access only to the Personally Identifiable Information necessary to assist in responding to instructions and requests and completing reservations and/or registrations for such products and/or services and cause such non-affiliated persons and/or entities to only use your Personally Identifiable Information for these limited purposes.
In the event that Pinnacle sells, buys, merges or otherwise reorganizes, all or a controlling part of, Pinnacle’s assets and/or equity, your Personally Identifiable Information and all Traffic Data may be released, transferred, sold or otherwise conveyed (each, a “Conveyance”) to prospective or actual buyers, sellers or persons and/or entities merging with Pinnacle. You consent to any and all such Conveyances of your Personally Identifiable Information and Traffic Data.
The names of Promotion winners and participants may be used in connection with Promotions. Names and other Personally Identifiable Information, as well as Traffic Data, may also be released to the sponsors of Promotions for the sponsors’ use in connection with the Promotion. By entering a Promotion, you consent to the release of your Personally Identifiable Information and any Traffic Data to the Promotion sponsor or as otherwise allowed in accordance with the Promotion rules.
Pinnacle may be required to use or disclose your information in connection with a legal action or other proceeding, including without limitation, in response to a court order or a subpoena. We also may disclose such information in response to a law enforcement agency's request.
On the Websites, we may collect information you provide to us in connection with you submitting a job application on-line in order to be considered for potential employment with Pinnacle. Pinnacle may also use select private label databases and tools hosted by third parties on their web sites to collect information from individuals that wish to be considered for potential employment. Information you provide to us via these private label services is accessible and confidential to Pinnacle. These third party service providers are prohibited from using the information you provide for any purpose other than collecting it on our behalf. Pinnacle will not use your application information for any purpose other than to allow you to conduct automated job searches, or determine your qualifications for potential employment with Pinnacle, or to conduct background checks. If we decide to do a background check, we may share your application information with third parties that conduct background check services, however these background check service providers are prohibited from using your application information for any purpose other than in connection with conducting the background check.
Measures to Safeguard Children
Pinnacle encourages parents and guardians to spend time with their children online and to be fully familiar with the sites visited by their children. At various places on the Websites, Pinnacle may ask users whether they are under the age of 21, and if so, Pinnacle will ask for a parent’s or guardian’s consent. Pinnacle relies on users to be truthful in responding to these questions. Children under 21 years of age are not eligible to participate in Promotions. Pinnacle does not intentionally gather or solicit Personally Identifiable Information from or about children under 21 years of age without a parent’s or guardian’s consent. A parent or guardian whose child provided personal information to Pinnacle without the parent’s or guardian’s consent should immediately notify Pinnacle of such disclosure in writing to the contact provided below. Pinnacle, upon receipt of such written notice, shall take reasonable measures to remove such disclosed information from Pinnacle’s database.
Pinnacle is committed to protecting the security of any personal information you provide to us and we maintain commercially reasonable safeguards to maintain the security and privacy of personal information that you provide to us. After you have submitted your information online to Pinnacle, we recommend that you end your browser session before leaving your computer. In spite of these protections, Pinnacle cannot guarantee the security of any data submitted over the Internet. After your information reaches Pinnacle, however, it is stored on servers (or in the case of information received from you in person, in writing or over the phone, in physical storage areas) protected by procedures and technology designed to block reasonably foreseeable intrusions by unauthorized third parties.
California Privacy Rights
If you are a California resident, you have the right to request information from us regarding the manner in which Pinnacle shares certain categories of personal information with third parties for their direct marketing purposes, in addition to the rights set forth above. Under California law, you have the right to send us a request at the designated address listed below to receive the following information:
1. The categories of information we disclosed to third parties for their direct marketing purposes during the preceding calendar year;
2. the names and addresses of the third parties that received the information; and
3. if the nature of the third party's business cannot be determined from their name, examples of the products or services marketed.
This information may be provided in a standardized format that is not specific to you. The designated email address for these requests can be found at: firstname.lastname@example.org.
Intellectual Property Rights
All right, title and interest in and to all content on the Websites, including all information, HTML code, scripts, data, text, video, artwork, audio, graphics, photographs, images, logos, button icons, and software are the sole and exclusive property of Pinnacle Entertainment, Inc. ("Pinnacle") and are protected by copyright, trademark, patent or other proprietary rights, laws and other U.S. and international laws and treaties. All rights reserved. All Pinnacle trademarks, service marks, trade names, trade dress, domain names, logos, slogans, and other identifying marks appearing on the Websites and any other Pinnacle affiliated websites are registered and/or common law trademarks of Pinnacle, are the sole and exclusive property of Pinnacle, and are protected by U.S. and international laws and treaties. All other trademarks are the property of their respective owners. No license to the use of such marks, names or trade dress is granted to you under these terms and conditions or by your use of the Websites. You may not copy or use any of Pinnacle's marks without the prior written consent of Pinnacle. Your misuse of the trademarks displayed on the Websites and any other Pinnacle affiliated websites is strictly prohibited. You are also advised that Pinnacle will aggressively enforce its intellectual property rights to the fullest extent of the law.