Mickey Parenton is Senior Vice President of Operations and General Manager of Pinnacle Entertainment’s L’Auberge Casino & Hotel Baton Rouge and oversees operations at Boomtown Casino in New Orleans, Louisiana.
Mickey joined Pinnacle Entertainment in 2010 as Vice President of Special Projects where he was responsible for the development and execution of projects and programs aimed at improving Pinnacle’s operational excellence. Prior to joining Pinnacle Entertainment, Mickey held numerous executive positions with Harrah’s Entertainment, now Caesars Entertainment, including Regional Vice President of Casino Marketing for the Gulf Coast Region, Regional Vice President of Casino Marketing for the Southeast Division, and Senior Vice President of Casino Operations and Vice President of Casino Marketing at Grand Casino in Biloxi, Mississippi.
Mickey also held the position of Director of Player Development and Casino Marketing at Beau Rivage Resorts in Biloxi, Mississippi.; Director of Player Development for Treasure Chest in Kenner, Lousiana.; and Director of Customer Development and Operations for the Flamingo Casino in New Orleans, Lousiana.