Ginny Shanks brings 30 years of gaming industry experience in marketing and operations to her current role as Executive Vice President and Chief Administrative Officer for Pinnacle Entertainment. In this role, she is responsible for all company-wide marketing strategies, including the ongoing development of distinct property brand positioning and overall branding strategies; enterprise-wide database marketing efforts; and the continued evolution of the mychoice guest loyalty program. She also has oversight of Human Resources, Information Technology, the Heartland Poker Tour, and gaming research and development.
Prior to joining Pinnacle Entertainment in October 2010, as the Executive Vice President and Chief Marketing Officer, Ginny held senior executive positions for more than 25 years at the property, division and corporate levels of Caesars Entertainment, Inc. Throughout her tenure with Caesars, she was responsible for maximizing the value of the company’s key strategic brands – Caesars, Harrah's, and Horseshoe casinos; the Total Rewards player loyalty program; and the World Series of Poker. In addition to setting overall corporate brand strategy, Ginny oversaw sports and entertainment marketing, strategic alliances, consumer insights, retail, public relations and nationwide casino promotions. In 2008, she was the recipient of the Casino Marketing Lifetime Achievement Award, the first woman to be honored with this distinction. Following her career with Caesars, Ginny was the Chief Marketing Officer for Multimedia Games, from 2008-2010, where she led product strategy, project management and investor relations.