Privacy Policy
Pinnacle Website Use and Privacy Policy
(“Privacy Policy”)
Last updated: 4/28/09
Pinnacle Entertainment, Inc. (“Pinnacle”) is dedicated to providing informative and useful websites on and through the domain names www.pnkinc.com, www.belterracasino.com, www.boomtownneworleans.com, www.boomtownbossier.com, www.boomtownreno.com, www.lumiereplace.com, and www.ldlcasino.com and other domain names designated by Pinnacle from time to time (“Websites”). As a part of the operation of the Websites, Pinnacle gathers certain information about users. This Privacy Policy applies to the Websites and governs data collection and usage by Pinnacle. Prior to registering for or requesting any online information service or any other Pinnacle service (“Online Service”) or entering any of the Websites’ contests, sweepstakes or other promotions (“Promotions”), you are required to read and acknowledge this Privacy Policy. Furthermore, your use of any Website constitutes your acknowledgment of and consent to this Privacy Policy. Please read this Privacy Policy carefully. If you do not agree with any provision, please do not use the Websites.
Data Collected
Two types of data are collected: (1) personal data, such as names, company names, postal addresses, e-mail addresses, age, income, telephone numbers, credit card information, your Bonus Club, Players Club or mychoiceSM account number, dates of room reservations and number of adults and children occupying the reserved rooms (“Personal Data”); and (2) non-personal aggregate or traffic data, such as your IP address, which web pages are being visited, the order in which the web pages are being visited, which hyperlinks are being “clicked”, how many users are visiting the Websites, domain server, type of computer, and type of web browser (“Traffic Data”).
Collection and Usage
Personal Data is gathered when users provide personal data through the Websites, for example, when requesting registration to or using an Online Service, requesting reservations, registering for Promotions, answering surveys, or registering for email or other services. Traffic Data is tracked and gathered when you and other users visit the Websites. While gathering Traffic Data may not collect Personal Data, it may provide information on the geographical location from which users access the site. This Traffic Data generally does not identify individual users. Instead, the Traffic Data identifies website users as a whole, including demographic information, preferences in content and advertising, quality of service, and web traffic patterns.
Names and other Personal Data, as well as Traffic Data, may be released to affiliated (by contract, equity or otherwise) persons and/or entities of Pinnacle (including, without limitation, strategic alliances, advertising, casino, resort, hotel and restaurant affiliated persons and/or entities). For instance, Personal Data may be used to: (1) send you information about Pinnacle and our Online Service, Promotions, products, services, offers and/or upcoming events; (2) send you information about affiliated persons and/or entities’ related products and services; (3) conduct surveys about your opinion of Pinnacle, its staff, performance or services or the Websites; (4) verify your qualifications for certain offers, products and services and to bill you for products and services; and (5) customize and tailor your experience on the Websites by displaying content that we think you might be interested in according to your preferences. You consent to the release of your Personal Data and Traffic Data to the affiliated persons and/or entities of Pinnacle.
Names and other Personal Data, as well as Traffic Data, may also be released to any non-affiliated persons and/or entities directly associated with your instructions, requests, reservations, and/or registrations for an Online Service, Promotion, products and/or services provided by such non-affiliated persons and/or entities (including, without limitation, customer support, information technology support, credit card processing, and personal financial advisory services), when the transfer of such Personal Data is necessary to provide you with such products and/or services. By instructing, requesting, reserving and/or registering for such products and/or services through the Websites from such non-affiliated person and/or entity, you consent to the release of your Personal Data to such non-affiliated person and/or entity. Pinnacle shall use reasonable efforts to provide the non-affiliated persons and/or entities access only to the Personal Data necessary to assist in responding to instructions and requests and completing reservations and/or registrations for such products and/or services and cause such non-affiliated persons and/or entities to only use your Personal Data for these limited purposes.
In the event that Pinnacle sells, buys, merges or otherwise reorganizes, all or a controlling part of, Pinnacle’s assets and/or equity, your Personal Data and all Traffic Data may be released, transferred, sold or otherwise conveyed (“Conveyed”) to prospective or actual buyers, sellers or persons and/or entities merging with Pinnacle. You consent to any and all such Conveyances of your Personal Data and Traffic Data.
The names of Promotion winners and participants may be used in connection with Promotions. Names and other Personal Data, as well as Traffic Data, may also be released to the sponsors of Promotions for the sponsors’ use in connection with the Promotion. By entering a Promotion, you consent to the release of your Personal Data and any Traffic Data to the Promotion sponsor or as otherwise allowed in accordance with the Promotion rules.
Please note that chat rooms, forums, message boards, and/or news groups may be available through the Websites. Any information disclosed in these areas is or may be deemed to be public information and you must exercise caution and discretion when deciding to disclose personal and non-personal information.
Please keep in mind that if you directly disclose personal information or personally sensitive data through your home page, linked sites, or other public forums, this information may be collected and used by others. Pinnacle encourages all users to review the privacy statements of websites you choose to link from the Websites so that you understand how those websites collect, use and share information about you and/or your computer. Pinnacle is not responsible for the data collection, data usage, privacy statements or content on other websites.
Other than identified in this Privacy Policy, Pinnacle generally does not disclose any user information to third parties. However, Pinnacle will disclose Personal Data, Traffic Data or any other non-personal data, without notice, if required to do so by law or in the good faith belief that such action is necessary to: (a) conform to the edicts of the law or comply with legal process served on Pinnacle; (b) protect and defend rights or property; and (c) act under exigent circumstances to protect the personal safety of the Websites’ users, Pinnacle employees or the public.
Opt Out
In the event that Pinnacle wishes to transfer or release your Personal Data to a third person in a manner not set forth in this Privacy Policy, Pinnacle shall inform you prior to such transfer or release and provide you with the ability to opt out of such transfer or release of Personal Data.
Cookies
The Websites may place small files, called ‘cookies’ onto your computer. Cookies are data files that websites write onto computer hard drives for record keeping purposes when you visit them. The cookie file then identifies you as a unique user. As a convenience feature, cookies simplify the process of recording personal information, so that, for example, users do not have to enter names, addresses or passwords repetitively. Cookies also allow users or Pinnacle to customize some sites features. You can program your browser not to accept cookies, but if you do, you may be unable to access some parts of the Websites, and the Websites will not be able to customize features according to certain preferences. While on the Websites, you may receive cookies from third party advertisers or Promotional entities. These cookies are outside the control of Pinnacle, are not subject to the Privacy Policy, and Pinnacle is not responsible for such third party cookies.
Measures to Safeguard Children
Pinnacle encourages parents and guardians to spend time with their children online and to be fully familiar with the sites visited by their children. At various places on the Websites, Pinnacle may ask users whether they are under the age of 21, and if so, Pinnacle will ask for a parent’s or guardian’s consent. Pinnacle relies on users to be truthful in responding to these questions. Children under 21 years of age are not eligible to participate in Promotions. Pinnacle does not intentionally gather or solicit personal data from or about children under 21 years of age without a parent’s or guardian’s consent. A parent or guardian whose child provided personal information to Pinnacle without the parent’s or guardian’s consent should immediately notify Pinnacle of such disclosure in writing to the contact provided below. Pinnacle, upon receipt of such written notice, shall take reasonable measures to remove such disclosed information from Pinnacle’s database.
Security
Pinnacle has implemented security measures to help protect your Personal Data. For example, Pinnacle stores Personal Data on secured servers and transmits Personal Data through secure and encrypted channels. Although Pinnacle has implemented such security measures to help protect your Personal Data, your Personal Data may still be accessed, altered, disclosed and/or otherwise used in an unauthorized manner and as such, Pinnacle is not responsible if such unauthorized access, alteration, disclosure and/or other uses occur.
Changes to this Privacy Policy
Pinnacle will occasionally update this Privacy Policy to reflect company and user feedback, or changes in applicable laws. You are encouraged to periodically review this Privacy Policy to be informed of how Pinnacle utilizes or discloses user information. Your continued use of the Websites constitutes your consent to any and all such changes.
Governing Law/Claims
This Privacy Policy, the Websites, and any claim associated with, related to, or arising from the Privacy Policy and/or Websites are governed by Nevada law. Any claim, associated with, relating to, or arising from this Privacy Policy or the Websites shall be brought in a federal or state court in Las Vegas, Nevada within one year after the claim arises. Users of the Websites consent to the sole and exclusive jurisdiction of the courts located in Las Vegas, Nevada as the most convenient and appropriate for the resolution of disputes arising from, associated with and/or related to this Privacy Policy and/or Websites. The Websites are controlled, operated and administered entirely within the United States. Use of the Websites from locations outside the United States where these practices are illegal or violate any law is prohibited.
Contact Information
Questions about this Privacy Policy should be directed to contactus@pnkmail.com or by U.S. Mail at: Pinnacle Entertainment, Inc. 8918 Spanish Ridge Avenue, Las Vegas, Nevada 89148